Scott Brinker
Boston, MA
marketing technology
Marketing technologist with more than 20 years experience at the intersection of marketing, IT, software product development, and online networks. Currently the president and CTO of ion interactive, a company that delivers post-click marketing software and services. Previously ran a technology consultancy with clients such as Fujitsu, CBS, Siemens, and Tribune. Before that, was president of Galacticomm, a leading provider of bulletin board software. BS in Computer Science from Columbia University and an MBA from MIT Sloan.
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marketing technology entrepreneurship post-click marketing search engine marketing product management software development advertising kayakingScott's Twines
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How finance hobbles marketing innovationSeth Godin calls it real risk vs. apparent risk. Clay Christensen calls it the innovator's dilemma. I call it a real problem in marketing today -- and here's how to fix it.Scott Brinker added 2 weeks ago
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Study reveals issues with search ads -- trust and usefulnessA survey on search advertising sentiments makes it clear: marketers MUST address trust and usefulness.Scott Brinker added 3 weeks ago
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What if advertising were dead? Really?Imagine: social media marketing successfully supersedes advertising, and in the process Google, YouTube, Facebook, etc. shut down. A real paradox, or an illusory one?Scott Brinker added 4 weeks ago
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Social media marketing stole my woman and ravaged my cattleDon't ride the Hyperbole Train! Social media marketing is great for many things, but "other" marketing isn't about to die. The sweet spot is finding synergy between the two.Scott Brinker added 6 weeks ago
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The greenfield of marketing software4 theories as to why the space of marketing software is so different from sales software -- and why that is such an exciting opportunity.Scott Brinker added 3 months ago
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