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  Customer Acquisition and Retention Top Priorities - eMarketer

  Customer Acquisition and Retention Top Priorities SEPTEMBER 21, 2009 Social media big winner in marketing mix Marketers’ top priorities for 2010 will be customer acquisition and retention, followed by thought leadership, according to a survey by virtual events provider Unisfair . Six ...

  arkandis added 3 months ago

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  Measuring the Business Effects of Web 2.0 - eMarketer

  Measuring the Business Effects of Web 2.0 SEPTEMBER 16, 2009 Video-sharing, social networking show biggest benefit New Web technologies that generate buzz may seem attractive, but businesses must keep an eye toward measurable benefits before investing. ROI is a top concern of marketers, ...

  arkandis added 3 months ago

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  Social media on marketers' menu for 2010 - Trends & Ideas - BizReport

  Social media on marketers' menu for 2010 It looks like social media is on the menu for most marketers next year. A survey of almost 2,000 MediaPost subscribers found that over half plan to have "a presence on social networks" as part of their marketing mix in 2010. While email remained the ...

  arkandis added 3 months ago

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  Social Networking and Blog Sites Capture More Internet Time and Advertising | Nielsen Wire

  Social Networking and Blog Sites Capture More Internet Time and Advertising 39 Comments Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to a new report from The Nielsen Company. In August ...

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  US Twitter Usage Surpasses Earlier Estimates - eMarketer

  US Twitter Usage Surpasses Earlier Estimates SEPTEMBER 14, 2009 Numbers worth tweeting about In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million US adults in 2010, a ...

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