Behavioral Economics
Public
Behavioral economics applies scientific research on human and social, cognitive and emotional factors to better understand economic decisions by consumers. Why they buy, what influences their decisions, how they interact and respond to marketing messages, to each other as well as a host of other factors.
This is science is crossing over from academia to retail and marketers can gain 'gems' of insight by applying this discipline to their communications programs.
This is science is crossing over from academia to retail and marketers can gain 'gems' of insight by applying this discipline to their communications programs.
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Items
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Peer Pressure and Other Pitches - WSJ.comMore businesses are using behavioral economics to appeal to customers, seeking to capitalize on the notion that people don't always act in their economic self-interest. Behavioral economics is popular among academics, particularly since two of its early theorists won the 2002 Nobel Prize in ...
Eric van den Heuvel
added
6 months ago
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The Science of Economic Bubbles and Busts: Scientific AmericanNew models of market dynamics try to protect against financial blowups by mirroring more accurately how markets work. Meanwhile more intelligent regulation may gently steer the home buyer or the retirement saver away from bad decisions.
humbleopinion
added
8 months ago
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Behavioral economics - Wikipedia, the free encyclopediaBehavioral economics and behavioral finance are closely related fields that have evolved to be a separate branch of economic and financial analysis which applies scientific research on human and social, cognitive and emotional factors to better understand economic decisions by consumers, ...
Eric van den Heuvel
added
8 months ago
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Sutherland on why you need to embrace behavioural economicsIPA presentation on behavioral economics. Scroll to presentation link at bottom of article.
Eric van den Heuvel
added
8 months ago
Comments
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Behavioral economics - Wikipedia, the free encyclopediaA thorough but somewhat clinical definition and history of behavioral economics - a good starting point to begin understanding the discipline.Eric van den Heuvel added 8 months ago
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Started Jun. 23, 2009
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