Behavioral Targeting
Public
The abundance of data on users in the online era gives rise to the opportunity to target the audience you're advertising to. This utopic state supposedly benefits all parties concerned: the user, who will be shown ads that are more relevant to him; the advertiser - as he can select the audience he wants to target; and finally the ad network / ad serving party - who can charge more for such targeted audiences.
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YOU TUBE
YouTube - IKEA Facebook ShowroomAwesome promo that let's users win stuff by ...
soliton
added
2 days ago
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Bookmark
BEWARE: Insurance Company Checks Your Status On FacebookIf a smile on Facebook could prove that someone has recovered from an emotional catastrophe, I guess no one around is really depressed.
aggregators
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5 days ago
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How Rapleaf Is Data-Mining Your Friend Lists to Predict Your Credit RiskBy now, you probably already know your behavior on social networking sites like Twitter and Facebook can get you fired, evicted, and even arrested--but what about your friends’ behavior?
Hamutal Meridor
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9 days ago
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5 Hot Social Shopping Trends to Watch For5 Hot Social Shopping Trends to Watch For Clay McDaniel is the principal and co-founder of social media marketing agency, Spring Creek Group . Find him via @springcreekgrp on Twitter. The Internet has already radically changed the way we shop. Googling for promotion codes, free shipping, ...
Hamutal Meridor
added
13 days ago
Nova SpivackComments
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Twitter and the Global Brain - Google DocsBrilliant article. History in the making perhaps.Nova Spivack added 41 hours ago
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Advertisers Are Watching Your Every Tweetthanks for sharing and opening my mind to the future of marketing... very cool, but a little scary....Bill Saint added 4 months ago
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Create video ads - Easy Fast and FreeThis is really cool! Nice find soliton! Thanks!Bill Saint added 5 months ago
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The Benefits of Distraction and Overstimulation -- New York Magazinego spend the 15 min and read it, a super readingwildcat added 6 months ago
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Started Feb. 10, 2009
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