Digital Advertising
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Measure the Web Like TV and Brand Advertising Follow - Advertising Age - DigitalHow ironic it is that the internet has developed inadequate measurement systems that are reviled by publishers and marketers alike.
Charles Balazs
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3 weeks ago
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Where Digital Marketing Is Heading in 2010 (Part 1) - Advertising Age - DigitalNextThe basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication.
Charles Balazs
added
2 months ago
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Ad network horror stories - iMediaConnection.comAD NETWORKS Ad network horror stories Mention ad networks to a veteran of digital advertising and you're bound to get an earful -- some good stories and some bad. Chances are that if you're talking to a publisher, especially one that specializes in premium content, you're going to hear ...
Charles Balazs
added
7 months ago
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In Ann Arbor, designing a news site that doesn’t look like a news site » Nieman Journalism LabIn Ann Arbor, designing a news site that doesn’t look like a news site By Ben Cohen The first thing I noticed on AnnArbor.com is, well, the first thing I was supposed to notice. The bare home page doesn’t even try to do the traditional newspaper editor’s job of defining which stories ...
Charles Balazs
added
7 months ago
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Amazon Wants To Put Ads Into Kindle Books? | TechgeistYou can comment either manually filling in your personal information, or you can use your ...
Charles Balazs
added
8 months ago
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Started Oct. 1, 2008
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