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  Measure the Web Like TV and Brand Advertising Follow - Advertising Age - Digital

  How ironic it is that the internet has developed inadequate measurement systems that are reviled by publishers and marketers alike.

  Charles Balazs added 3 weeks ago

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  Where Digital Marketing Is Heading in 2010 (Part 1) - Advertising Age - DigitalNext

  The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication.

  Charles Balazs added 2 months ago

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  Ad network horror stories - iMediaConnection.com

  AD NETWORKS Ad network horror stories Mention ad networks to a veteran of digital advertising and you're bound to get an earful -- some good stories and some bad. Chances are that if you're talking to a publisher, especially one that specializes in premium content, you're going to hear ...

  Charles Balazs added 7 months ago

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  In Ann Arbor, designing a news site that doesn’t look like a news site » Nieman Journalism Lab

  In Ann Arbor, designing a news site that doesn’t look like a news site By Ben Cohen The first thing I noticed on AnnArbor.com is, well, the first thing I was supposed to notice. The bare home page doesn’t even try to do the traditional newspaper editor’s job of defining which stories ...

  Charles Balazs added 7 months ago

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  Amazon Wants To Put Ads Into Kindle Books? | Techgeist

  You can comment either manually filling in your personal information, or you can use your ...

  Charles Balazs added 8 months ago

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