Mobile Marketing
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Mobile marketing is the next buzz for marketers and advertisers. Here are some links and articles on the exploding industry.
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iPhone And Android Now Account For 81 Percent Of Smartphone Web Ads In the U.S.When it comes to the mobile Web, increasingly there are only two mobile platforms that matter: Apple’s iPhone and Google’s Android. According to market share data put out today by AdMob (which is being acquired by Google), the iPhone and Android combined captured 81 percent of U.S. mobile ad ...
Charles Balazs
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2 weeks ago
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UPS debuts B2B mobile campaign targeting business decision makers - Mobile Marketer - AdvertisingUPS debuts B2B mobile campaign targeting business decision makers In an effort to promote its business solutions, the United Parcel Service is running a B2B mobile ad campaign within the New York Times� new BlackBerry application. The UPS ad units appears at the top of section-fronts and ...
Charles Balazs
added
2 months ago
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Not to dismiss clicks and impressions, but � - Mobile Marketer - columnsNot to dismiss clicks and impressions, but � In the early days of television, advertisements mostly consisted of someone standing in front of a camera, reading a script about the smooth taste of Ovaltine or Lucky Strikes. It took a few years before they evolved into their own medium, and ...
Charles Balazs
added
2 months ago
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Female IPhone Users More Likely to Tune Out Mobile Ads - Advertising Age - DigitalFemale IPhone Users More Likely to Tune Out Mobile Advertising Brand in Hand Finds Women Use Smartphones for Tasks, Apps, Making Them Difficult to Engage SAN FRANCISCO (AdAge.com) -- Marketers love them and Google is betting its mobile strategy on them. Those shiny new smartphones are ...
Charles Balazs
added
3 months ago
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Starbucks launches 2D bar code payment system - Mobile Marketer - Database/CRMStarbucks launches 2D bar code payment system Starbucks Coffee Co. has launched a trial of a 2D bar code payment system for customers to pay via their iPhone or iPod touch. The coffee giant launched two new applications. Starbucks Card Mobile has a 2D bar code system testing in 16 retail ...
Charles Balazs
added
4 months ago
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Pew Internet & American Life Project | OverviewI know. Pew, is kind of like the census, they take on a very large studies several times a year -- with a large representative sample -- and then slowly report the data. But, do post/twine other work that you've seen. I posted this as a "benchmark"Anne Mai Bertelsen added 8 months ago
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Pew Internet & American Life Project | OverviewGood info but sadly, this is already largely outdated. Study based on Dec 2007 survey...iPhone introduced Summer of 2007...gamechanger.Damien LaManna added 8 months ago
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Pew Internet & American Life Project | OverviewGreat stats on mobile usage, adoption and attitudesAnne Mai Bertelsen added 8 months ago
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Direct marketer Harte-Hanks partners with iLoop Mobile - Mobile Marketer- Database/CRMHarte-Hanks joins competitors Acxiom and Experian with mobile capabilityAnne Mai Bertelsen added 9 months ago
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Started Dec. 9, 2008
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