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  Not to dismiss clicks and impressions, but � - Mobile Marketer - columns

  Not to dismiss clicks and impressions, but � In the early days of television, advertisements mostly consisted of someone standing in front of a camera, reading a script about the smooth taste of Ovaltine or Lucky Strikes. It took a few years before they evolved into their own medium, and ...

  S. Charles Balazs added 7 days ago

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  Female IPhone Users More Likely to Tune Out Mobile Ads - Advertising Age - Digital

  Female IPhone Users More Likely to Tune Out Mobile Advertising Brand in Hand Finds Women Use Smartphones for Tasks, Apps, Making Them Difficult to Engage SAN FRANCISCO (AdAge.com) -- Marketers love them and Google is betting its mobile strategy on them. Those shiny new smartphones are ...

  S. Charles Balazs added 4 weeks ago

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  Starbucks launches 2D bar code payment system - Mobile Marketer - Database/CRM

  Starbucks launches 2D bar code payment system Starbucks Coffee Co. has launched a trial of a 2D bar code payment system for customers to pay via their iPhone or iPod touch. The coffee giant launched two new applications. Starbucks Card Mobile has a 2D bar code system testing in 16 retail ...

  S. Charles Balazs added 7 weeks ago

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  How location-based searches are changing mobile - Mobile Marketer - Search

  How location-based searches are changing mobile Location-based mobile search is becoming an essential channel for merchants seeking to drive business from local search. There is an evolution going on within the local mobile search sector. Industry experts spoke with Mobile Marketer ...

  S. Charles Balazs added 2 months ago

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  Rich applications, location awareness to transform mobile Internet - Mobile Marketer - Content

  Rich applications, location awareness to transform mobile Internet T-Mobile�s new myTouch 3G became available to the public. The smartphone is generating excitement because it represents the potential of the Android platform and the mobile Web. One of the featured myTouch applications is ...

  S. Charles Balazs added 3 months ago

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