marketing eclectica
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marketing, advertising, innovation, web2.0, eMarketing, best_practice, experiment, creative, disruptive, viral, controversial, trends, consumer_generated, B2B, autos, complaints, community, competition, cool, customer-experience, customer_life_vale, education, food, fun, interactive, influencers, loyalty, niche, segment, nostalgia, non-profit, social_media, PSA, media, permission, perception, packaging, service, value_proposition, CSRRecent Activity
Items
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cgm: Ad-Tech "Master Class" Panel: If You Had $5 to Spend Online?
If You Had $5 to Spend Online?
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Now hear this: Colleen DeCourcy, chief digital officer, TBWA Worldwide | Managing | Live and Learn | Canadian Business Online
I’ve learned the hard way not to walk into a room of senior executives and say, “How many of you Twitter?” Some of them think it’s a proposition. But it doesn’t really matter how many executives Twitter. What matters is the answer to the following questions:How important is it for your ...
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This Christmas, OfficeMax’s ElfYourself.com Will Get a JibJab Twist
A year ago, one of the surprise holiday breakout hits on the Web was ElfYourself.com. It was a promotional viral video site created ...
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Tide to Go
Talking Stain site...user generated spoofs encouraged to build on original company ads
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Liberal Pranksters Hand Out Times Spoof - City Room Blog - NYTimes.com
11-08 spoof NYT "Iraq war ends" Yes meen
Comments
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This Christmas, OfficeMax’s ElfYourself.com Will Get a JibJab Twist
Comment added by PAUL Cubbon on 11/20/2008Can ElfYourself move from fad to business building tool? -
Search Marketing Fact Pack 2008 - Advertising Age - DataCenter: Search Fact Pack 08
Comment added by PAUL Cubbon on 11/18/2008Ad Age search guide -
Crowdsourcing
Comment added by PAUL Cubbon on 11/18/2008co-opting customers (and others) into doing things for or with your brand -
Malcolm Gladwell on spaghetti sauce | Video on TED.com
Comment added by PAUL Cubbon on 11/18/200817 min video on research methods, variety in what people want, their inability to articulate it, and some problems with tradtnl MR
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Started Sep. 24, 2008
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Now hear this: Colleen DeCourcy, chief digital officer, TBWA Worldwide | Managing | Live and Learn | Canadian Business Online