Digital Printing Solutions
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A twine for collating information about digital printing technologies, and in particular, any and all info about large format print presses which are similar to the HP Indigo.
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Print CEO - Printing Industry News Blog - The Role of Print in the New Media MixThe Role of Print in the New Media Mix By Cary Sherburne on May 28th, 2009 I was fascinated to read Barb Pellow’s article about QR codes . This is a perfect example of the kind of breakthrough thinking we need to breathe new vitality into the world of printing. As an industry, we have ...
Brian Suszek
added
6 months ago
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Print On Demand Publishing - Cost, Sales and Profit for Lightning Source POD BookA POD primer that might be a bit outdated, but nonetheless provides a good model for how to think about POD, the costs, and possible margins involved in POD. Makes for a good framework to understand and build local POD models. Excerpt: People who have worked in the publishing industry in any ...
Yee Yeong
added
16 months ago
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Firms double direct marketing spend to beat slowdownDirect marketing is where the action is. A growing number of companies, especially in the sectors that have seen a demand slowdown, are doubling their expenditure on below-the-line promotions.Lakshmana Gnanapragasam added 16 months ago -
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The TransPromo Opportunity - The Win-Win Convergence of Transactional and Promotional DocumentsExecutive Summary This white paper describes the rapidly emerging TransPromo opportunity. It seeks to define what TransPromo is, the drivers behind its emergence, typical challenges, and industries most likely to benefit by leveraging the opportunity. It also outlines strategies and ...
Yee Yeong
added
16 months ago
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THE ROADMAP TO TRANSPROMO - Business and technology insights for IT and production managers that can accelerate time to marketAn IBM promo white paper on transpromo. Provides a good, if somewhat biased, view of the requirements in implementing transpromo. EXECUTIVE SUMMARY This whitepaper is intended to educate IT and production managers about the TransPromo opportunity that ...
Yee Yeong
added
16 months ago
Comments
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44Print CEO - Printing Industry News Blog - The Role of Print in the New Media MixWe have several customer's that are expressing interest. The issue is that we get to the tipping point, where there is enough adoption of the reader software on smart phones.Brian Suszek added 2 months ago
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Print CEO - Printing Industry News Blog - The Role of Print in the New Media MixI think QR will cause some positive movement in the marketing world which could help drive some retailers sales and get the economy moving. It's an inexpensive and can be fun. At the PSDA meeting last week in Chicago one of their exhibition seminars was on QR and I understand it was beyond ...Roger Buck added 2 months ago
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44Print CEO - Printing Industry News Blog - The Role of Print in the New Media MixI do not think that this is a huge leap forward for printers, but it is something fresh.Brian Suszek added 6 months ago
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Firms double direct marketing spend to beat slowdownObservations made from the article: - Very few good agencies do direct marketing well: is this because they are not efficient? Not targeted? - ROBO: Research Online, Buy Offline: How does this pertain to direct marketing? Can you channel a consumer's online behaviour to an offline purchase? - ...Yee Yeong added 16 months ago
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Paperloop.com - leading the pulp, paper, packaging and printing industryA unique, paper-based view of digital printing. Portion of the article gives a peek into digital printing solutions and the impact this has had on paper.Yee Yeong added 17 months ago
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Started Jun. 17, 2008
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