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  Not to dismiss clicks and impressions, but � - Mobile Marketer - columns

  Not to dismiss clicks and impressions, but � In the early days of television, advertisements mostly consisted of someone standing in front of a camera, reading a script about the smooth taste of Ovaltine or Lucky Strikes. It took a few years before they evolved into their own medium, and ...

  S. Charles Balazs added 11 days ago

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  Why Facebook’s Revenue Is Poised To Explode

  Facebook’s self-serve advertising platform has worked especially well for one group of advertisers: local businesses. According to a new report from eMarketer, local online advertising will surpass national online spending this year. By 2013 local online advertising is expected to reach $19.18 ...

  S. Charles Balazs added 3 weeks ago

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  Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital

  Why Search May Not Click for Retailers Consumers Going Directly to Retailers' Sites for Six Out of 10 Visits NEW YORK (AdAge.com) -- As retailers get ready for the holiday season, their first instinct might be to throw as much money as they can afford into search. But recent traffic trends ...

  S. Charles Balazs added 3 weeks ago

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  Female IPhone Users More Likely to Tune Out Mobile Ads - Advertising Age - Digital

  Female IPhone Users More Likely to Tune Out Mobile Advertising Brand in Hand Finds Women Use Smartphones for Tasks, Apps, Making Them Difficult to Engage SAN FRANCISCO (AdAge.com) -- Marketers love them and Google is betting its mobile strategy on them. Those shiny new smartphones are ...

  S. Charles Balazs added 5 weeks ago

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  Online Measurement: 16% of the Web Clicking Display Ads - Advertising Age - Digital

  What to Measure? Only 16% of the Web Is Clicking Display Ads But ComScore, Starcom Study Shows Banners Are Still Effective -- Especially When Paired With Paid Search NEW YORK (AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% ...

  S. Charles Balazs added 7 weeks ago

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