packaging design

packaging design
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Packaging Design is defined as:

1. planning and fashioning the complete form and structure of a product's package. In creating a new design or revamping an existing design, the following aspects of a product's package are usually reviewed: size and shape, color, closure, outside appearance, protection and economy, convenience, labeling, and the packaging material's effects on the environment. The best packaging system is then developed by careful evaluation of product, market competition, and existing product line. Generally speaking, package redesigning is done one element at a time, to preserve the brand loyalty of existing customers.

2. marketing support specialty embracing the planning, creation, and production of the entire physical presentation of a product's package. Trained designers specialize in this field, which encompasses the art and science of creating optimal product packages.

Packaging design involves aesthetics, art, function, and ultimately sustainability and is an integral part of our everyday life.

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