Behavioural Economics
-
What We Can Learn About Pricing From Menu EngineersWhat We Can Learn About Pricing From Menu Engineers By Mike Speiser | Sunday, September 13, 2009 | 12:00 AM PT | 14 comments Let’s say that you’re an entrepreneur or general manager about to take a new product to market. How do you price it? Traditional economic theory tells us that the m...
Calvin Smith
added
2 months ago
-
The Crack Cocaine of Auction Sites: Swoopo.com is the most efficient, addictive way to separate people from their money.| The Big MoneySwoopo.com and its devilish ways of getting money out of you
Al Wood
added
4 months ago
-
Predictably Irrational » Blog Archive » Context effect in Britain’s Got Talent?A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Context effect in Britain’s Got Talent? 13th June 2009, 11:34 pm I got this suggestion from Thomas Aedy in Eton College in the UK: Dear Dan, The ...Vishal Doshi added 5 months ago
-
Findings - Message in What We Buy, but Nobody’s Listening - NYTimes.comMessage in What We Buy, but Nobody’s Listening Why does a diploma from Harvard cost $100,000 more than a similar piece of paper from City College? Why might a BMW cost $25,000 more than a Subaru WRX with equally fast acceleration? Why do “sophisticated” consumers demand 16-gigabyte iPhones ...
John Pretorius
added
6 months ago
-
What You Don’t Know Makes You Nervous - Happy Days Blog - NYTimes.comWhat You Don’t Know Makes You Nervous CAMBRIDGE, Mass. — Seventy-six years ago, Franklin Delano Roosevelt took to the inaugural dais and reminded a nation that its recent troubles “concern, thank God, only material things.” In the midst of the Depression, he urged Americans to remember that ...
John Pretorius
added
6 months ago
-
Mind Hacks: Bias we can believe inBehavioural economics is primarily an academic discipline where researchers investigate how our cognitive biases divert us from strictly rational reasoning and affect our financial decision-making.
Javed Alam
added
8 months ago
-
Stranger knows best: Other people know more about what will make us happy than we doWant to know what will make you happy? Then ask a total stranger -- or so says a new study from Harvard University, which shows that another person's experience is often more informative than your own best guess. The study, which appears in the current issue of Science, was led by Daniel ...
Calvin Smith
added
8 months ago
-
Why money messes with your mind - science-in-society - 18 March 2009 - New ScientistDough, wonga, greenbacks, cash. Just words, you might say, but they carry an eerie psychological force. Chew them over for a few moments, and you will become a different person. Simply thinking about words associated with money seems to makes us more self-reliant and less inclined to help ...
Al Wood
added
8 months ago
-
Predicting politics: Professors model prediction marketsPredicting politics: Professors model prediction markets Political prediction markets -- in which participants buy and sell "contracts" based on who they think will win an election -- accurately predicted Barack Obama's 2008 victory. Now Northwestern University researchers have determined that ...
Calvin Smith
added
9 months ago
-
Does the size of his wallet matter? | The AustralianSCIENTISTS have found that the pleasure women get from making love is directly linked to the size of their partner's bank balance.They found that the wealthier a man is, the more frequently his partner has orgasms.“Women’s orgasm frequency increases with the income of their partner,” said Dr ...
Javed Alam
added
10 months ago