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  Talking Media Sales | Online Business Adviser

  Online Business Adviser Talking Media Sales I’m really excited to announce today that another project I have been working on has just gone live. Talking Media Sales has been borne out of a fragmenting media market and the continued challenges it presents in landing new clients and revenue. ...

  Ben Shute added 2 hours ago

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  Not to dismiss clicks and impressions, but � - Mobile Marketer - columns

  Not to dismiss clicks and impressions, but � In the early days of television, advertisements mostly consisted of someone standing in front of a camera, reading a script about the smooth taste of Ovaltine or Lucky Strikes. It took a few years before they evolved into their own medium, and ...

  S. Charles Balazs added 11 days ago

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  Local to Take Lead on Online Ad Spend - eMarketer

  Beginning this year, Piper Jaffray sees local online advertising spending outpacing the national spend in the US. In 2008, national and local spending levels were equal. But while the research firm projects a drop in national online ad spending for 2009, local is expected to increase by 5%.

  S. Charles Balazs added 2 weeks ago

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  Why Facebook’s Revenue Is Poised To Explode

  Facebook’s self-serve advertising platform has worked especially well for one group of advertisers: local businesses. According to a new report from eMarketer, local online advertising will surpass national online spending this year. By 2013 local online advertising is expected to reach $19.18 ...

  S. Charles Balazs added 3 weeks ago

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  Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital

  Why Search May Not Click for Retailers Consumers Going Directly to Retailers' Sites for Six Out of 10 Visits NEW YORK (AdAge.com) -- As retailers get ready for the holiday season, their first instinct might be to throw as much money as they can afford into search. But recent traffic trends ...

  S. Charles Balazs added 3 weeks ago

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