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Local to Take Lead on Online Ad Spend - eMarketerBeginning this year, Piper Jaffray sees local online advertising spending outpacing the national spend in the US. In 2008, national and local spending levels were equal. But while the research firm projects a drop in national online ad spending for 2009, local is expected to increase by 5%.
S. Charles Balazs
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3 days ago
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Why Facebook’s Revenue Is Poised To ExplodeFacebook’s self-serve advertising platform has worked especially well for one group of advertisers: local businesses. According to a new report from eMarketer, local online advertising will surpass national online spending this year. By 2013 local online advertising is expected to reach $19.18 ...
S. Charles Balazs
added
3 days ago
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Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - DigitalWhy Search May Not Click for Retailers Consumers Going Directly to Retailers' Sites for Six Out of 10 Visits NEW YORK (AdAge.com) -- As retailers get ready for the holiday season, their first instinct might be to throw as much money as they can afford into search. But recent traffic trends ...
S. Charles Balazs
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4 days ago
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Female IPhone Users More Likely to Tune Out Mobile Ads - Advertising Age - DigitalFemale IPhone Users More Likely to Tune Out Mobile Advertising Brand in Hand Finds Women Use Smartphones for Tasks, Apps, Making Them Difficult to Engage SAN FRANCISCO (AdAge.com) -- Marketers love them and Google is betting its mobile strategy on them. Those shiny new smartphones are ...
S. Charles Balazs
added
3 weeks ago
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Some Web Sites Give Ads an Invisible Cloak - WSJ.comWeb Ads Hidden Under Cloak of Invisibility Kraft Foods, Greyhound Lines and Capital One Financial have bought some strange ads on the Internet lately. What's so strange about them is that they're ...
S. Charles Balazs
added
3 weeks ago
Comments
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Lose 10 lbs in 2 weeksLose 10 lbs in 2 weeks effortlessy by shifting calories, NOT lowering them.ramsay09 added 5 months ago
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Workflow Charts Finally Put to Good Use Show Fundamental Men vs Women DifferencesTo brand the beer, brand the man.Daniele Orner Ginor added 9 months ago
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Can social media fill Salvation Army kettles? | Article | Homepage articlesMaybe social media don't need business models "per se". Maybe they are just meant to be for "non-profits"Daniele Orner Ginor added 10 months ago
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Branding Blog: Christ as a BrandI have heard Sir John Hegarty (one of the founders of BBH), use this example at a conference, to illustrate the concept of brand building (and the fact that it's pretty old)Daniele Orner Ginor added 10 months ago
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MySpace Weds the Wider Web - WSJ.comMyspace Open Platform competes with Facebook ConnectDaniele Orner Ginor added 10 months ago
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