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  Utopians & Idealists: Who Can Handle Innovation?

  "Research by anthropologists and sociologists has found that the introduction of an idea or innovation into a society creates two groups: utopians and idealists. The idealist has a conservative world view and is content with the status quo. The utopian on the other hand has a revolutionary world ...

  Sabrina Mach added 2 months ago

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  Design without personas

  Here is our take on personas. We don’t use them. Instead, we use real people!

  Sabrina Mach added 2 months ago

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  A designer’s perspective on a Groovy and Grails meetup

  "Last Tuesday I went to the first Groovy and Grails meet up in Brighton. Graeme Rocher, the founder of Grails lives in Brighton, so it was very exciting for the Brighton geek crowd to have their first very own meet up down at the coast and outside London. The most exciting thing was that Graeme ...

  Sabrina Mach added 7 months ago

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  15 Valuable Usability PDFs You Never Heard Of

  Intro from the blog post: "Here's a list of 15 valuable Usability Papers in PDF form that you might not have heard of, but should know and can use:" "I thought I'd list a few helpful papers I use from time to time when going about my usability work. Some of these you may have heard of, some ...

  Sabrina Mach added 7 months ago

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  Does culture affect online behaviour?

  Consumers knowledge has a major impact on online behaviour. For example most Europeans hardly use the internet to shop. Therefore they have both little knowledge and experience of online buying. Using numbers from Jupiter and Forester research shows the UK online user spends twice as much online ...

  Sabrina Mach added 8 months ago

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