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Google Acquires Mobile Ad Firm For 750 Million | Penn OlsonIt seems like Google has passed the recession stage and is now actively looking to acquire more companies to build its already impressive portfolio.
Willis Wee
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7 weeks ago
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5 Great Social Media Marketing Campaigns | Penn OlsonCan Social Media be used as a marketing tool? Judging by the number of companies who have embarked on it, the answer seems to be a clear yes. In this post, we shall discover how 5 great companies have successfully leveraged on various Social Media tools to generate awareness. They have provided ...
Willis Wee
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2 months ago
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WOW: Twitter-Airtel Commercials Are Now On | Penn OlsonA series of Airtel-Twitter commercials is now up and this would be the first time we see Twitter on a real ad!
Willis Wee
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2 months ago
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Twitter To “CONQUER” Japan And More | Penn OlsonHaving launched Twitter in Japanese back in April 2008, the micro-blogging giant has accumulated more than 783,000 Japanese users in its portfolio. Out of which, 95% of them tweet via their mobile phone; a statistic that probably inspired Twitter to launch a Japanese mobile site just yesterday!
Willis Wee
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2 months ago
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5 Great Commercial Parodies on YouTube | Penn OlsonYouTube is a great resource for entertaining commercials, where a large portion of them are remixes and parodies. Are parodies on YouTube potentially harmful to businesses? It really depends and it is not like the companies are able to control these user-generated videos anyway. With parodies ...
Willis Wee
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3 months ago
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Penn Olson – Why Ben & Jerry’s Hubby Hubby is a Social Media SuccessBen & Jerry’s, the Vermont ice cream maker has never failed to leverage on social networking tools to create presence. Just yesterday, another strategic move saw it dubbing its iconic flavor, Chubby Hubby to Hubby Hubby. It was a partnership with Freedom to Marry to celebrate Vermont marriage ...
Willis Wee
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4 months ago