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Cruzan Channels St. Croix For New Rum Bottle DesignThe concept: With its sales already cruising, Cruzan Rum wanted to make its packaging look more upscale, real and self-assured. At the same time it did not want to come across as superficial or pretentious. The new look needed to tell the story of 250 years of rum craftsmanship, eight ...
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13 months ago
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Environmental Packaging ResourcesAdapted from Michele Raymond's presentation to the HBA Prestige Packaging Conference April 23, 2003. Covers the basics of US and international package recycling regulation; why you should be tracking; recent enforcement actions; plus highlights of the "best" packaging case histories from the ...
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18 months ago
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TheDieline.com: The Leading Package Design Blog: August 2007 postsI discovered these nice additions to the Jones line at Panera this evening. I really enjoy the semi-brushy translucent illustrations. It communicates fresh and fruity without overdoing it. My only caveat is that the Jones Soda labels are so iconic in their DIY simplicity, while these are much ...
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18 months ago
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