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Local to Take Lead on Online Ad Spend - eMarketerBeginning this year, Piper Jaffray sees local online advertising spending outpacing the national spend in the US. In 2008, national and local spending levels were equal. But while the research firm projects a drop in national online ad spending for 2009, local is expected to increase by 5%.
S. Charles Balazs
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4 weeks ago
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Microsoft Looks to JWT to Market New Search Engine - Agency News - Advertising AgeMicrosoft Looks to JWT to Market New Search Engine Web Giant Expected to Spend Up to $100 Million in Bid to Win Share From Google, Yahoo NEW YORK (AdAge.com) -- Can Microsoft market its way out of the search basement? Probably not, but it's going to try, entrusting roster agency JWT to ...
Daniele Orner Ginor
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8 months ago
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New AT&T Ads Address Economic GloomAT&T is addressing the economic gloom head on with a campaign that references the current hard times, but notes that the country has emerged from stronger from similar trials in the past. The TV, print and online campaign, via BBDO, New York, uses the theme of a timeline to show how tough times ...
Daniele Orner Ginor
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8 months ago
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Ad*AccessThe Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
Daniele Orner Ginor
added
11 months ago