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Female IPhone Users More Likely to Tune Out Mobile Ads - Advertising Age - DigitalFemale IPhone Users More Likely to Tune Out Mobile Advertising Brand in Hand Finds Women Use Smartphones for Tasks, Apps, Making Them Difficult to Engage SAN FRANCISCO (AdAge.com) -- Marketers love them and Google is betting its mobile strategy on them. Those shiny new smartphones are ...
S. Charles Balazs
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6 weeks ago
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Contextual Ads Based Off Social Network Profile: Twitter and Facebook « Web Strategy by Jeremiah Owyang | Social Media, Web MarketingContextual Ads Based Off Social Network Profile: Twitter and Facebook Things are moving very quickly now, in fact I was pleased to learn about these contextual ads from my new friend Corey Brien in SF yesterday. In my latest report “ The Future of the Social Web ” we pointed that in the ...
S. Charles Balazs
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5 months ago
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Location-Based Advertising Technology “Running Ahead Of Demand” | mocoNewshosted service allows brands to send location-aware text alerts to consumers who have opted in to receive them. For example, consumers could receive special offers or coupons from a store they’d signed up to receive alerts each time they were near to one.
S. Charles Balazs
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6 months ago
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The dark secrets of Whopper Sacrifice | The Social - CNET NewsThe dark secrets of Whopper Sacrifice SAN FRANCISCO--"I don't know how many of you actually got sacrificed out there, but condolences to you," said Matt Walsh, head of the Interaction Design department at ad agency Crispin Porter & Bogusky, as he surveyed the audience at his Friday morning ...
Daniele Orner Ginor
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7 months ago
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Microsoft Looks to JWT to Market New Search Engine - Agency News - Advertising AgeMicrosoft Looks to JWT to Market New Search Engine Web Giant Expected to Spend Up to $100 Million in Bid to Win Share From Google, Yahoo NEW YORK (AdAge.com) -- Can Microsoft market its way out of the search basement? Probably not, but it's going to try, entrusting roster agency JWT to ...
Daniele Orner Ginor
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8 months ago
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