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The Downsides of Branding - Rosabeth Moss Kanter - HarvardBusiness.orgThe Downsides of Branding Recent efforts to put a brand on Nigeria to attract tourists remind me of how easy it is slap a label on something and hope that its uglier characteristics will go away. Long before the phrase "lipstick on a pig" became an election issue, I had warned of the dangers ...
Scott Scanlon
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4 months ago