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Virtual Shopping, Real ResultsDespite the flash-in-the-pan success of virtual reality mediums like Second Life, marketers are flocking to VR—for research purposes. Computerized store simulations—in which consumers “shop” in on-screen environments that look very close to the real thing—are now standard for the larger ...
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7 months ago
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The Hindu Business Line : Driving innovationI nnovate or die is a credo that is more relevant today than it ever was. What is innovation really about? Is it about competitive advantage, about reinventing business processes? About building entirely new markets that meet untapped customer needs?Selecting and executing the right ideas and ...
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17 months ago
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