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Creative Fliers Inspiration: Hip Hop & RnB | My Ink BlogThis is part 4 of a 5 part collaborative effort with Christopher Tarampi of Esthetic Core . We will be showcasing inspirational fliers and posters in different genres. Here’s an overview of what we plan to cover… Another awesome grouping of flyer inspiration for your viewing pleasure. This ...
francesca ferrario
added
12 months ago
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The Cure For Brand Myopia: Branding Strategy InsiderThe Cure For Brand Myopia Earlier this year I decided to ride the London Eye. It was busy - so busy that the line of people queueing to purchase tickets snaked out of the ticketing room and onto the street overlooking the Thames. In an attempt to manage the line, the Eye's management had ...
francesca ferrario
added
12 months ago
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Beware of Commodifying Promotions: Branding Strategy InsiderBeware of Commodifying Promotions There are two kinds of brand management: intentional branding and holistic branding. Intentional branding is all about what brand managers intend to do with the brand. Usually, this involves a list of the traditional activities associated with branding - ...
francesca ferrario
added
13 months ago
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The Demise of Direct Marketing?: Branding Strategy InsiderIt started seven-and-a-half years ago when a woman called Eliza Jones sent me an email enquiring whether I was comfortable with the size of my penis.I remember reading her email in a state of absolute panic. I could not even recall meeting Ms Jones and, worse, it had never occurred to me before ...
francesca ferrario
added
13 months ago