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Engineering the Starbucks Experience: Branding Strategy InsiderIn 2002 Starbuck's shared its guiding principles for brand building. Five years later do they still ring true?
francesca ferrario
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Brand Obama, a leader in the image war - International Herald TribuneBrand Obama, a leader in the image war NEW YORK It doesn't matter where you stand politically, or what you think of them personally. Whether you prefer Barack Obama's policies to Hillary Clinton's. What you think of her electioneering tactics, or his pastor. Or if you'd dump them both for John ...
francesca ferrario
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12 months ago
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The Brand Called Obama -- 2008 Presidential Campaign -- Barack Obama and Business | Fast CompanyThe Brand Called Obama Win or lose, Barack Obama's rise changes business as usual for everyone. Here's why. Related Content "W hatever you do, don't hurt Barack!" It was the afternoon of Super Tuesday, and the Chicago sky threatened snow. Senator Barack Obama had just returned to his ...
francesca ferrario
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12 months ago