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Pepsi courts youth demographic with 2D bar codes - Mobile Marketer - AdvertisingPepsi courts youth demographic with 2D bar codes PepsiCo Inc. is using mobile advertising and content distributed via 2D bar codes to engage with its target audience of 18-24-year-olds and promote its Pepsi Max brand. To spread the "Pepsi Max Kicks" campaign virally, Pepsi offered consumers ...
S. Charles Balazs
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3 months ago
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