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Female IPhone Users More Likely to Tune Out Mobile Ads - Advertising Age - DigitalFemale IPhone Users More Likely to Tune Out Mobile Advertising Brand in Hand Finds Women Use Smartphones for Tasks, Apps, Making Them Difficult to Engage SAN FRANCISCO (AdAge.com) -- Marketers love them and Google is betting its mobile strategy on them. Those shiny new smartphones are ...
S. Charles Balazs
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7 weeks ago