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Citizen Marketer 2.1: Enterprise communities: Build or Join? (cross-posted from ZDNet)This morning, I was sitting on a panel for MITX called " Building Blocks of Social Media " with several other smart folks and one of the questions from the audience was whether or not companies should "build vs. join" an online community. I thought to myself, I've already answered this one so ...
marc Fireman
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12 months ago