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DailyLit Gets Your Ad in the Pages of a Novel - Advertising Age - MediaWorksBook serialization has come into vogue again, 170 years after Charles Dickens popularized it with "The Pickwick Papers" and "Oliver Twist." Funny enough, it's the 19th-century author who is championing the form in 2008: His "A Christmas Carol" is one of more than 1,000 titles available through ...
S. Charles Balazs
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11 months ago