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McDonald's Logo Turns Green in Germany | Sustainability | Fast CompanyMcDonald's Logo Turns Green in Germany This past July, GM caused a stir when it announced that it was considering switching its corporate logo from blue to green in a poor attempt at greenwashing. Unsurprisingly, the announcement backfired. But that hasn't stopped McDonald's from doing the ...
Marcello Cividini
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3 weeks ago
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McDonald's new branding reflects 'green' awareness - The Irish Times - Tue, Nov 24, 2009McDonald's new branding reflects 'green' awareness After 69 years, including three decades in Ireland, the company is abandoning the traditional gold- on-red livery that has made it the world’s sixth most valuable brand. In future, the trademarked golden arches will appear on a green ...
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3 weeks ago
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Interbrand Report: The World's Most Valuable Brands - TIMECoke has held the top spot in the Interbrand rankings for each of the past nine years. IBM, Microsoft, GE, Nokia, McDonald's, Google, Toyota, Intel and Disney, in that order, round out the top 10 (in all, the study ranks the top 100 brands). To qualify for the list, a brand must offer publicly ...
JDP
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2 months ago
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FT.com / Companies / Food & Beverage - Coffee perks up McDonald’s global salesThe move has forced Starbucks to defend its brand. It has been running marketing campaigns with the slogan: “It’s not just coffee. It’s Starbucks.”
Scott Scanlon
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4 months ago
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Brand Strategy - SlideShareExcellent presentation slides on brand strategy
camilla mendini
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11 months ago
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McDonald's Logo Usage Guide
erika medolago
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12 months ago
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McDonald's uniforms get brand-building makeover - PRWeek US"Our crews are ambassadors of the brand," said Whitman. "We believe their attire should reflect that."
Sara Furlani
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12 months ago
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Narrative Assets : McDonald's Goes McLeatherA recent article in the Toronto Star described McDonald's Canada's aggressive strategy to redesign its stores. While once the domain of uncomfortable plastic seats and ketchup-stained tables, the new stores will feature upscale leather sofas, fireplaces and accented lighting systems.
Sara Furlani
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12 months ago
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Mt Eliza Website: A recipe for talent: McDonald'sHow do you keep fresh ideas and innovation coming if your key people have never worked for another company? McDonald's looked to suppliers for inspiration.
Sara Furlani
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12 months ago
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McDonald's Singapore Web Site Case Study, Web Site Design, Interactive Agency, Content Management (CMS) | Ad.WRIGHT! Singapore,AsiaWith the global branding campaign of i’m lovin’ it back in 2003 still fresh on everybody’s mind, an urgent face-lift to the existing web site was needed. The site did not represent McDonald’s current brand image in anyway and Ad.WRIGHT were awarded the honour of a re-vamp.
Sara Furlani
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12 months ago
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