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Country of Origin: A Brands Best Friend?: Branding Strategy InsiderA multiple choice question: is Land Rover British, German or American? Or none of the above? That’s right - it’s Chinese. The Shanghai Automotive Industry Corporation (SAIC) recently acquired the brand and the rights to all its past models for US$140 million. The acquisition sends a clear signal ...
francesca ferrario
added
12 months ago
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Building Your BrandBranding is more than just a business buzzword. It has become the crux of selling in the new economy. If the old marketing mantra was," Nothing happens until somebody sells something," the new philosophy could be" Nothing happens until somebody brands something." In its simplest form, a brand is ...
francesca ferrario
added
12 months ago