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iPhone and Android Users Spend More Than Half Their Time in Apps [STUDY]

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iPhone and Android Users Spend More Than Half Their Time in Apps [STUDY]
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iPhone and Android Users Spend More Than Half Their Time in Apps [STUDY]

A recent study from eMarketer (analyzing data from both comScore and Compete) sheds light on the data usage patterns of both iPhone and Android users, with perhaps one surprising finding. Despite the tight integration of Android devices with Gmail, only 63 percent of Android users report accessing e-mail on their phones in the last three months, as compared to 87 percent of iPhone owners. Android users even fell behind the general smartphone average, whose users reported 70 percent e-mail penetration overall.

In most other examined ...

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