Marvell's ARMADA sets sail - 19/10/2009 - Electronics Weekly

Description

Marvell's ARMADA sets sail

Marvell has announced a family of ARM -based family of processors designed specifically for next generation ARM instruction set smartphones, smartbooks, consumer and embedded devices, and displays. Marvell calls the family ARMADA .

'The ARMADA family of application processors are CPU cores with PC-class performance, support for Adobe Flash technology and Blu-ray functionality', says the Marvell announcement, 'additional features include complete broadband connectivity for the next wave of innovative electronics, spanning price points from low cost consumer gadgets all the way to premium performance devices. Customer adoption has been rapid: to date, Marvell ARMADA application processors have won more than 50 design wins.'

Marvell quotes the Linley Group , which says ARM instruction set CPUs - which power 98 percent of all mobile phones - are becoming the standard for other forms of mobile computing. Marvell ships one billion chips per year, two-thirds of which include Marvell CPUs running the ARM instruction set, making Marvell the largest producer of ARM chips in the world.

"Launch of the ARMADA family represents a watershed event in mobile computing," said Weili Dai, Marvell's co-founder and vice president and general manager of Marvell's consumer and computing business unit.

"The ARMADA family delivers to mobile devices what skeptics once doubted could be done: fast, PC-caliber processing, full Internet experience, rich media including HD quality video and 3D graphics - all in lightweight form factors with long battery life. There will always be a place ...

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