Google to Index Twitter & Enter Real-Time Search Market: Implications Abound for Startups & Users

Description

Google to Index Twitter & Enter Real-Time Search Market: Implications Abound for Startups & Users

In the immediate wake of the announcement of Bing's indexing Twitter updates, Google has announced it will be doing the same.

Taking the wind out of the sails of many a real-time search engine, Google's and Microsoft's announcements further put to rest a maelstrom of rumors swirling around the startup's possible acquisition and partnerships. Marissa Mayer wrote today on the official Google blog, "We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months."

The Deal Per Se

Also of note is the fact that Google's agreement to index Twitter posts is, in itself, newsworthy. The deal has apparently been brokered recently enough that no examples or screenshots are yet available.

No less newsworthy is the fact that both Google and Microsoft have announced Twitter search deals on the same day. With the rash of real-time search startups over the past two years and the heavy-hitters' focus on real-time search integration over the past several months, the terms of this particular game become increasingly clear. The search market money remains ...

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