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Measuring the Business Effects of Web 2.0 - eMarketer
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Measuring the Business Effects of Web 2.0
SEPTEMBER 16, 2009
Video-sharing, social networking show biggest benefit
New Web technologies that generate buzz may seem attractive, but businesses must keep an eye toward measurable benefits before investing. ROI is a top concern of marketers, in tough economic times more than ever.
McKinsey Quarterly ’s “Global Survey” polled companies about the benefits gained from using various Web 2.0 tools, both internally and externally. The study found that several technologies were a boon for relationships among employees ...
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