New iPhone app launches to connect marketers - Mobile Marketer - Media

Description

New iPhone app launches to connect marketers

Marketers are now equipped with a continuous stream of marketing and consumer insights, news, research and trends thanks to the iPhone.

The Marketing Forecast iPhone application� by Ad-ology Research features U.S. economic trends, trending topics from Google and includes Twitter streams. The Twitter portion aggregates Tweets about advertising and marketing.

�Building an app is an effective way to help with brand positioning and brand awareness for Ad-ology Research,� said C. Lee Smith, president/CEO of Ad-ology, Westerville, OH.

�We also found almost no apps developed for advertising and marketing professionals," he said. "To differentiate the Marketing Forecast app from those that simply read news, we focused on two things: going beyond the blogs and trade magazines to integrate comments from practicing marketers.�

Ad-ology Research is responsible for the analysis of key marketing and advertising trends in more than 440 industries and what motivates end-customers. ...

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http://www.mobilemarketer.com/cms/news/media/3946.html

http://www.mobilemarketer.com/cms/news/media/3946.html