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Maximizing Versus Satisficing: Happiness Is a Matter of Choice
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Can people feel worse off as the options they face increase?
The present studies suggest that some people—maximizers—can.
Study 1 reported a Maximization Scale, which measures individual differences
in desire to maximize. Seven samples revealed negative correlations between maximization and happiness, optimism, self-esteem, and life satisfaction, and positive correlations between maximization and depression, perfectionism, and regret.
Study 2 found maximizers less satisfied than non maximizers (satisficers) with consumer decisions, and more likely to engage in social comparison.
Study 3 found maximizers more adversely affected by upward social comparison.
Study 4 found maximizers more sensitive to regret and less satisfied in an ultimatum bargaining game. The interaction between maximizing and choice is discussed in terms of regret, adaptation, and self-blame.
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