Logic+Emotion: 5 Challenges Social Business Will Face

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Wednesday, August 12, 2009

5 Challenges Social Business Will Face

A recent survey conducted by Proofpoint found that 8% of companies had terminated employees due to social media usage (common causes including sharing sensitive information on a network). And while the statistic seems significant, it only underscores one of several upcoming challenges nearly every organization will face as changes in people, process and technology fueled by the collective movement we call social media begin to transform business. Here are a few challenges that every organization should be planning for right now. If you aren't you will be.

1. Integration

Becoming a social business can impact nearly every function of a business. Marketing, PR, communications—even supply chain and any function that deals with employees. So where does it live? Is it a department? Do organizations hire a "Chief Social Officer" much like they would a Chief Technology Officer? All organizations will eventually grapple with integrating social somehow into their entire ecosystem adopting either centralized, distributed or hybrid approaches.

2. Governance

Many organizations now understand that anything that can and will be said about them on the internet will be. The good, ...

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