UPS debuts B2B mobile campaign targeting business decision makers - Mobile Marketer - Advertising

Description

UPS debuts B2B mobile campaign targeting business decision makers

In an effort to promote its business solutions, the United Parcel Service is running a B2B mobile ad campaign within the New York Times� new BlackBerry application.

The UPS ad units appears at the top of section-fronts and article pages, scroll and disappear as the user scrolls down.�For example, one of the�banners says, �See how Kolo found a picture-perfect supply chain with UPS.�

�The New York Times application for BlackBerry offers advertisers the opportunity to reach The Times� engaged audience of readers,� said Robert Z. Samuels, director of mobile products at The New York Times, New York.

�Last month The Times had nearly 80 million mobile page views, according to internal data,� he said.

Users of The New York Times application that click on the UPS banner are taken to a landing page where they can learn about how Hong Kong-based Kolo, a manufacturer of premium archival-quality photo and presentation albums, is using UPS ...

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http://www.mobilemarketer.com/cms/news/advertising/4730.html

http://www.mobilemarketer.com/cms/news/advertising/4730.html