Plumen Twists Your Ideas of a Low-Impact Light Bulb | Designerati | Fast Company

Description

A few years back, Hulger gained gadget geek stardom with their line of phone accessories that turned wireless calls or Skyping into a classy, contemporary twist on the traditional telephone experience. After gaining worldwide attention for their sly cultural commentary on our relationships with our mobile phones, founder Nicolas Roope wanted to turn the firm's attention to something more universal that could make a wider impact. You could say a lightbulb went off in his head: The Plumen Project was born.
"Designers always look in the same places," says Roope. "They overlook the small things time and time again." They decided to look the one place no one was looking. "The lightbulb is completely barren, so '90s," says Roope. "It's an incredible source of ubiquity. If you can change the form even slightly you can change the whole game." Hulger conceived of a design-driven CFL bulb that would entice consumers with its looks and performance, yet also deliver the best possible sustainability features.Using sketches and abstract shapes that were more conversational than symbolic, the designers created four different bulb designs that changed the language of the CFL into a striking centerpiece. "There's no way to emulate the way its form and luminosity works with a LED or incandescent systems so the effect is very specific to it being a CFL" says Roope. Turning the lightbulb into a design or art piece transformed the role that a light source can have in a room. "We forget how defining lighting is in most spaces so when you add a dramatic twist, it really grabs your attention."

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http://www.fastcompany.com/blog/alissa-walker/designerati/plumen-twists-your-ideas-low-impact-lightbulb

http://www.fastcompany.com/blog/alissa-walker/designerati/plumen-twists-your-ideas-low-impact-lightbulb