Hospitality Trends

Description

Innovative Hotel Website Ideas for 2010 - O'Rourke Interview with Chris Brogan
Date: 2009-11-17
Industry: -Hotel- Category: Internet

'In with the new - out with old!' is a common phrase as the new year approaches. At O'Rourke Hospitality Marketing we believe this is especially true for hotel website design and the traditional ways of marketing.
We believe it is time to reinvent the standard hotel website, and we will begin with a quick comparison of a typical hotel website today, and our ideas of how a website should be for 2010.

A Typical Hotel Website Today:

• designed to promote hotel with emphasis on beautiful photos

• difficult to navigate, too many options, user gets lost

• static, no fresh content supplied

• designed from a template

• no links to social media sites such as Twitter or Facebook

• no blog

• no video

• no division between types of travelers (i.e. leisure, business)

• no calls-to-action

• no incentive for user to supply e-mail

• no reason for user to visit your site again

• no personal profiling

• no personal communication with guest

• no reviews

• not optimized for the search engines

• no analytics in place

A Modern Hotel Website for 2010:

• designed for the user with emphasis on supplying the information they need

• easy to navigate with no clutter

• dynamic with continually updated content

• created on a content management system that allows hotel to edit content themselves

• links to Twitter and Facebook (or place Twitter stream directly on site)

• a blog to supply useful content to users and help SEO efforts

• videos of hotel and city - videos should be authentic and not glitzy ads

• information should be organized by type of traveler and answer specific questions

• calls-to-action should lead user through the ...

Original URL

http://www.htrends.com/news_print.php?sid=42304

http://www.htrends.com/news_print.php?sid=42304