McKinsey’s Michael Chui: “Allow your employees to expose their thoughts.” « The SiliconANGLE

Description

Web 2.0 tools and technologies, things like blogs, wikis, podcasts and RSS, are changing the way companies communicate and collaborate, both internally and externally with customers, partners and suppliers. In last night’s The Social Nerdia Show!

I was able to speak with Michael Chui about how companies can successfully leverage Web 2.0 and social media. Michael, a McKinsey & Company consultant serving technology and telecom clients, has been co-leading research on emerging long-term technology trends and their impact on clients and some of this research can be found on studies published by The McKinsey Quarterly , including “ Six ways to make Web 2.0 work .”

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For the past 3 years, Michael and his McKinsey team have been surveying over 2000 executives on their use of Web 2.0 in the enterprise. “There has been an evolution; the number one thing that has changed over the years is continuing adoption and usage,” Michael explained.

As more and more enterprises experiment and deploy the tools, it seems like more of them are starting to realize their real value. Michael explained that the results are impressive because “ two thirds of respondents actually reported deriving real business benefits from the use of Web 2.0 in the enterprise, which is quite a powerful result. ”

Some of the benefits discovered include an “increase in speed to access knowledge and expertise, increase in cost-savings related to communication and travel, increase in employee satisfaction, and increase in the effectiveness of marketing and customer satisfaction.”

Regarding how companies should encourage participation, Michael described Web 2.0 technologies as “essentially a bottoms-up technology.” He continued to say that companies “need to make the technology available and need to recognize that leadership is important” while at the same time predicting that “some of the ...

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