Pure Driven News

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For those of you whose curiosity was piqued with my post earlier on Wave, here's an 18-minute talk explaining what Google Wave is, by Gina Trapani, author of the book on Google Wave, linked to below. This is a short video highlighting the book "Tribes," and its value especially to businesses that want to harness the web's tools for building an online audience. Hello all, I've gotten rolling with lots of content for our new blog here at PureDriven, but haven't really expounded upon what we're all about. For the "official" statements, you can visit our excellent website at puredriven.com. But I'd like to go beyond the website a bit however, because on it, we don't really talk about the spirit of what we do. I joined PureDriven not only because I have a great respect for the people who are part of this team, but because in many ways, our company is trying to do something fundamentally different online. Prior to the forming of PureDriven, the company was called Premier Spot iMarketing, and built websites. While we still build some websites, what really really do is an offshoot of what is called search engine optimization – the art of essentially helping the websites of clients become more popular on the web. But many of those companies quantify success through a formula we at PureDriven don't subscribe to. They argue that if you simply drive traffic to a site, then you're done. But we disagree. We have tailored our business to people who are more concerned with having an online web presence (think website, blog, Facebook, Twitter, etc.) that helps you attract customers in your demographic. So instead of a lot of potential shoppers stumbling onto your site on accident, just because information about it has been placed all over the web, we want to target specifically the ...

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