Apple's Rumorware - Forbes.com

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Apple's Rumorware

Brian Caulfield , 11.06.09, 01:00 PM EST Some companies crank out vaporware. Apple outsources that job to the press.

BURLINGAME, Calif. -- Dear Katie Cotton,

Thank you for keeping those of us who cover Apple ( AAPL - news - people ) in the dark about your company's future product plans. Sure, you and the other flacks at Apple get dinged for secretiveness. But have you ever lied to us about a wonderful idea Apple never produces? No.

If Apple announces something, it happens. We won't name names, but you'd kind of feel used if you had to write about, say, a gigantic touch-sensitive table computer that, years later, still hasn't revolutionized the gigantic table industry. And then there's Sun Microsystems ( JAVA - news ...

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http://www.forbes.com/2009/11/06/iphone-ipod-netbook-technology-personal-apple.html?feed=rss_popstories

http://www.forbes.com/2009/11/06/iphone-ipod-netbook-technology-personal-apple.html?feed=rss_popstories