New generation of Japanese live more simply, shun consumerism

Description

Herbivores are shy and quiet. They seek the friendship of women and spurn aggressive dating. They are thrifty and abhor consumerism. They like quiet evenings in with friends rather than drinking till they vomit in the izakaya bars of Tokyo.

The herbivores, reckoned to make up 30 to 40 per cent of men aged between 21 and 34, are staging a social revolt in which the sexes become more equal, the workplace less spiritually crushing and broken family ties are remade.

Guys these days don’t want to go through rejection. Instead they want to be acknowledged as people by girls. Being popular is a much lower priority.

They envision work occupying a discreet rather than overwhelming place in their lives. And they believe that ...

Original URL

http://www.webdigger.org/2009/11/new-generation-of-japanese-live-more.html

http://www.webdigger.org/2009/11/new-generation-of-japanese-live-more.html