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Will they ever grown to bits: CRM for Financial Services, Part 1: Unmet Potent « Fredzimny's Blog

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Will they ever grown to bits: CRM for Financial Services, Part 1: Unmet Potent « Fredzimny's Blog

Description: Financial services firms have spent heavily on customer relationship management in the last 10 years, often adopting it with a defensive attitude: If our firm doesn’t invest in CRM, then we may lose customers to our competitors. Getting customer accounts was the primary goal, and automating marketing through CRM was the means. CRM hasn’t delivered all that the industry expected, however. Why?

Original URL: http://fredzimny.wordpress.com/2009/11/07/will-they-ever-grown-to-bits-crm-for-financial-services-part-1-unmet-potent/#

http://fredzimny.wordpress.com/2009/11/07/will-they-ever-grown-to-bits-crm-for-financial-services-part-1-unmet-potent/#

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- Fred Zimny
  
  2 weeks ago
  
  Financial services firms have spent heavily on customer relationship management in the last 10 years, often adopting it with a defensive attitude: If our firm doesn’t invest in CRM, then we may lose customers to our competitors. Getting customer accounts was the primary goal, and automating marketing through CRM was the means. CRM hasn’t delivered all that the industry expected, however. Why?
  
  Financial services firms have spent heavily on customer relationship management in the last 10 years, often adopting it with a defensive attitude: If our firm doesn’t invest in CRM, then we may lose customers to our competitors. Getting customer accounts was the primary goal, and automating marketing through CRM was the means. CRM hasn’t delivered all that the industry expected, however. Why?
  Commented in: Knowledge Platforms, Social Media Marketing, Knowledge Management Twine, Personal Knowledge Management, Call Center, Knowledge Management, Social Networking - Trends and Technologies, Networking with HUMANS for Dummies, CRM future
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Fred Zimny added to Knowledge Platforms, CRM future, Networking with HUMANS for Dummies, Knowledge Management Twine, Call Center, Knowledge Management, Social Networking - Trends and Technologies, Social Media Marketing, Personal Knowledge Management 2 weeks ago