Digital Marketing: U.K. Falls Behind on Online Privacy

Description

The U.K. government is facing international embarrassment over its failure to safeguard British citizens' privacy from behavioral targeting on the internet.
The European Commission has started the second phase of legal action against the U.K. in response to a new targeting system, which works directly with internet service providers. It was tested in 2006 and 2007 without the knowledge of consumers.

Original URL

http://adage.com/globalnews/article?article_id=140326

http://adage.com/globalnews/article?article_id=140326