Local to Take Lead on Online Ad Spend - eMarketer

Description

Beginning this year, Piper Jaffray sees local online advertising spending outpacing the national spend in the US.

In 2008, national and local spending levels were equal. But while the research firm projects a drop in national online ad spending for 2009, local is expected to increase by 5%.

Original URL

http://www.emarketer.com/Article.aspx?R=1007360

http://www.emarketer.com/Article.aspx?R=1007360