Contentinople - Ryan Lawler - Majority of Netflix Subs Use Streaming Service

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Majority of Netflix Subs Use Streaming Service

Written by Ryan Lawler

Wednesday, November 4. 2009 at 05:30 PM EST Post a comment

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Nearly two-thirds of Netflix Inc. subscribers have tried out the company's "Watch Instantly" streaming service, and more than half use it at least once a month, according to a survey released by research firm One Touch Intelligence .

The survey, conducted by One Touch Intelligence in conjunction with market research firm Praxi Group , asked 1,000 Netflix subscribers about their viewing habits using the DVD rental company's online streaming service.

The survey findings suggest that usage of the streaming service has moved beyond the early adopter stage and into the mainstream, with 62 percent of subscribers saying they've used the Watch Instantly service at least once. More importantly, though, 54 percent said that they stream at least one movie or TV show per month.

Not only that, but usage was fairly heavy among those who use the service. Watch Instantly users instantly watched an average of six titles per month, with more than 20 percent surveyed saying they watched eight or more streaming videos per month.

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