Best Buy Prepares for the Post-DVD Era - Bits Blog - NYTimes.com

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Best Buy Prepares for the Post-DVD Era

Best Buy sells a lot of DVDs, but it is taking another step to get ready for the day when that business shifts online.

The giant electronics retailer on Tuesday is announcing a partnership with Sonic Solutions ‘ Roxio CinemaNow service to deliver first-run DVDs streamed online directly to consumers. The idea, said Chris Homeister, senior vice president for entertainment at Best Buy, is to let consumers pay once for a DVD and then eventually be able to play it on any device: television, Blu-ray disc player, personal computer, handheld media player or smartphone.

The new service will be a Best Buy-branded offering, available starting early next year. “We’re going into this business in a ...

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