Growth Times » Why have a product manager and not a sales process manager?

Description

Funneling prospects and clients is nothing new. But the web has taken it to a whole new level, making the entire process cheaper and more precise. And with the bar being constantly raised, a focus on the “whole sales process” is increasingly decisive: established companies must further invest in updating and refining theirs, and early-stage ventures in nailing it through deliberate design and rapid testing.

The sales process needs as much attention as your product – and sometimes more. The sewers of history are filled with dead companies that got their product right but their sales process wrong. Poorly managing the sales process is a sure recipe for disaster. Think of it this way: the sales process really is about creating a “product” around the product.

Original URL

http://www.growthtimes.com/2009/10/why-have-a-product-manager-and-not-a-sales-process-manager/

http://www.growthtimes.com/2009/10/why-have-a-product-manager-and-not-a-sales-process-manager/