Tim Armstrong’s Secret Project Is To Turn AOL Into A Low-Cost Content Machine

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Tim Armstrong’s Secret Project Is To Turn AOL Into A Low-Cost Content Machine

by Erick Schonfeld on October 24, 2009

A couple days ago at the Web 2.0 Summit, AOL CEO Tim Armstrong caused a little bit of a stir when he hinted that AOL is working on a “secret” technology project. When pressed for details on what exactly it is, he was vague. But after fishing around with our sources, we have a pretty good idea.

The secret project is a new content-management system (CMS) which will make it easier to produce and publish Web content across AOL’s sites and perhaps beyond. It will also help AOL scale up the number of contributors who write articles and produce videos for its numerous media sites well beyond the thousands who are working for it today.

During the on-stage interview at Web 2.0, this is what Armstrong said:

TA: We have some secret sauce that I can’t announce. But we’ve been working on something for 3 months that’s a big tech shift. I can ...

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http://www.techcrunch.com/2009/10/24/tim-armstrongs-secret-project-is-to-turn-aol-into-a-low-cost-content-machine/

http://www.techcrunch.com/2009/10/24/tim-armstrongs-secret-project-is-to-turn-aol-into-a-low-cost-content-machine/