Creativity, trends and innovation in retail, packaging and consumer goods …. - Trends & innovation expert Jim Carroll

Description

According to the Washington Post , some 33,679 new products were introduced into the consumer products sector in 2004, up 53% from 10 years earlier. Since the typical store has only 40,000 SKU’s, it can be pretty difficult for a consumer products company to succeed today!

Clearly the world of retail has become extremely challenging – and I’ve been doing a number of keynotes helping consumer products, packaging and other companies and industry associations think about how innovation and creativity can spark success.

Creativity and innovation with retail, packaging and consumer products companies involves understanding the reality of the challenge that exists, and the key strategies that you can use to take your organization team and forward into the world of hyper-change that now surrounds us.

Think about the depth of the challenges that exist:

Compelling customers ….customers expectations and needs are changing rapidly, and yet they are more demanding than ever before

Loyalty disappears ....at the same time they expect creative perfection from you, they are more fickle, and far less loyal …. I’m not even sure the concept of loyalty exists any more for many brands!

The China price ....if that’s not enough, the impact of the “China Price†is such that consumers are coming to view all products as commodities. Without successful value positioning, many brands are quickly losing their distinctive brand image

Costs increase ....all this is happening in a world in which producers and retailers are faced with a rapid increase in uncontrollable ...

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http://www.jimcarroll.com/blog/2005/10/creativity-trends-and-innovati.html

http://www.jimcarroll.com/blog/2005/10/creativity-trends-and-innovati.html